The Matchmakers: The New Economics of Multisided Platforms. David S. Evans, Richard Schmalensee

The Matchmakers: The New Economics of Multisided Platforms


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ISBN: 9781633691728 | 256 pages | 7 Mb

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  • The Matchmakers: The New Economics of Multisided Platforms
  • David S. Evans, Richard Schmalensee
  • Page: 256
  • Format: pdf, ePub, fb2, mobi
  • ISBN: 9781633691728
  • Publisher: Harvard Business Review Press
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Amazon. Alibaba. Facebook. Uber. These types of businesses—known as platforms, or multi-sided markets—are driving the economy more than ever. In an environment where markets, consumers, and technology are ever changing and increasingly interdependent, these businesses, which bring together a number of groups who need each other and make it easy for them to work together, are essential. But platforms operate very differently than traditional, one-sided businesses (like, say, grocery stores), and their logic can seem not only counterintuitive but downright counterproductive. Think about a traditional platform like a mall, which connects many different customers to many different stores. They charge their largest stores—the anchors—the lowest fees, while they charge smaller retailers and kiosks higher fees (and they don’t charge customers at all, even though they could conceivably charge for something like parking). That pricing structure makes sense, even though it may seem discriminatory, because the anchor stores are key to getting customers to show up. But there are still more twists and turns to how platforms operate. Plus, while the platform business model may seem appealing, it can be difficult to know if you should transform your business and—even if you should—how to do it. Yet companies that transform their pricing practices, incentive plans, and organizational structures are today’s power brokers. In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze platform businesses and discover their principles, explain the logic of platforms and how to analyze your own opportunities. Rich with stories from the platform winners as well as from those who mismanaged the transition, Matchmakers will be the one book readers need in order to navigate the appealing but confusing world of multi-sided markets.

The Matchmakers: The New Economics of Multisided Platforms
Pris: 304 kr. inbunden, 2016. Ännu ej utkommen. Köp boken The Matchmakers:The New Economics of Multisided Platforms av David S. Evans, Richard  Platform markets and energy services - Energy Policy Research Group
often accompanies the emergence of “platform” markets, i.e. multi-sided markets market where new entrants provide an energy optimisation and . the definitions of platforms from industrial and network economics and platform markets include credit cards, video game consoles, online matchmaking such as recruiting. Platform Competition in Multi-sided Markets - Academia.edu
Keywords: Multi-sided markets, industry architecture, industry platform, 'Two-sided market' takes point of departure in the economics field, where the setting is limited to MARKETS The phenomenon of multi-sided market itself is not new. transaction costs through matchmaking to eliminate duplication costs, and as they  the antitrust analysis of multi-sided platform businesses - Richard
They range from the old (the village matchmaker) to the new expanding literature on multi-sided platforms in economics, antitrust, and  David S. Evans - Books on Google Play
The Matchmakers: The New Economics of Multisided Platforms 0. 0. Invisible Engines: How Software Platforms Drive Innovation and Transform Industries. Diane Coyle | The Enlightened Economist - Enlightenment Economics
This is a very clear introduction to the economic models, but the book is now The Matchmakers: The New Economics of Multisided Platforms, due out in May. Platform Economics: Essays on Multi-Sided Businesses
been able to buy a pretty good new bicycle if I had published these essays in the Part One: Economics of Multi-Sided Platform Businesses . .. matchmaking services charge everyone the same, for instance, while, as we mentioned, physical. The Matchmakers : The New Economics of Multisided Platforms by
The Matchmakers : The New Economics of Multisided Platforms (David S. Evans) at Booksamillion.com. Amazon. Alibaba. Facebook. Uber. These types of  Creating Business Plans (HBR 20-Minute Manager Series
Creating a business plan to launch your new venture? Here are the bases you'll Matchmakers: The New Economics of Multisided Platforms. David S. Evans  PLATFORM ECONOMICS: - Competition Policy International
been able to buy a pretty good new bicycle if I had published these essays in the . Chapter 4: Antitrust Economics of Multi-Sided Platforms . .. matchmaking services charge everyone the same, for instance, while, as we mentioned, physical.



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